Promotional products are a unique way to build your brand because they create such a strong connection with people. Think of how many times you’ve heard of a customer referring to a favorite pen or favorite coffee mug. This type of connection strengthens your brand!
And the benefit of a strong brand leads to increased sales. Research shows that 21% of recipients made a purchase after receiving a promotional product. As you can see from these charts, promotional products are a powerful tool in your marketing mix.