- 1. Pick a topic
- You are an expert in your field. Write about what you know. Your customers want to here what you have to say about your field. Tell them about it. What new product or material is now available that will change the way you do business? What are the common mistakes people or business make when they don’t follow your advice? What is a new regulation that will impact your industry? Keep in mind who your audience is and what information will be most important to them. It may be obvious to you, but your audience is probably unaware.
- 2. Write an introduction
- Open with a quick story or example of your topic that will catch your audience’s attention. It does not have to be long or draw out, but a quick experience of yours regarding the topic will help your audience relate. In crafting the rest of the introduction there are three elements to keep in mind: introduce your audience to the topic you are going to discuss, describe how it impacts them, and outline how you will discuss it.
- 3. Make your point
- Now you have your audiences’ attention, make you point. Follow your outline from the introduction and describe your topic in further detail. Have supporting facts and statements for you arguments. Provide examples to illustrate your point to your audience.
Wrap it up. Recap your major points. Lastly give the audience a call to action. Drive the audience to do something based on your recommendations. It could even be as simple as “think about it”
Thinks to keep in mind:
Have someone else double check you work. You do not what to post a blog online with spelling and grammatical errors, even worse, factual errors. Double-check everything!
Add a picture
Most blog publishing outlets have a space for a picture. A featured image is a great way to capture you audiences’ attention when they may not even be looking for your blog. This is a must when publishing your blog on social media! Make sure you are not infringing on copyrights. Here is a great website for royalty free images that you can place in your blog. http://pixabay.com